Thursday, April 21, 2011

Yes, I buy products simply because of the packaging.

I just could not help but ooh! and ahh! in front of the refrigerated section of Sprouts a few days ago as I stumbled upon this little gem of dairy delight. I mean, for heaven's sake! How brilliant was this marketing team? The typography is clean, and the artwork fresh; it's easy to want to fork out $1.99 based on the design alone. Who cares what it tastes like- it's pretty!


Oh, and chew on this: Siggi's traditional Icelandic-thick style yogurt contains no high-fructose corn syrup and most importantly comes from skim milk from grass-fed cows not treated with rBGH. Did I almost forget to mention its eco-friendly label? Simply pull on the backside tab and the label comes free, and ready to recycle.
I bought every flavor they had. Ador-bs!



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